No roaster should overlook the importance of their retail coffee bag design. The right packaging can convey your brand, help you to stand out on shops shelves and social media, ensure consumers recognise you, and more.
So if you’re looking to update your coffee bags or boxes, I’ve spoken to five companies that are leading the way in creative, brand-boosting design. Read on to discover what factors went into their choices.
Modern vs Traditional: Stumptown
Portland’s Stumptown Coffee Roasters recently launched their new packaging. Gone are the brown bags with the cards in the sleeve. Instead, in come earthy colours.
“A lot of folks started using the brown bag,” says Mallory Pilcher, Marketing Events Director. “The time for change had come and we wanted to take our look to the next level.”