A coffee company gave up a $40,000 deal with Salesforce to protest a contract with US border control

“This is the first time we’ve turned down a contract for ethical reasons, or to make a statement,” Wrecking Ball owner Nick Cho told Business Insider in an email. “With the actions this administration is taking at the border, this was the first time that we were faced with a decision quite like this.”


Cho and his co-owner Trish Rothgeb told the Chronicle that they were initially eager to serve coffee to the 170,000-plus attendees expected at Salesforce’s annual user event Dreamforce, which will take place the last week of September.

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