The key to enjoying the most outstanding fresh roasted coffee is in the name – freshness. One of the most important lessons to learn when it comes to fresh coffee is the way in which fresh roasted coffee beans lose most of their flavour and aroma within a matter of days. Worse still, fresh ground coffee has the potential to lose most of its qualities in a matter of minutes.
Of course, it’s not to say you can’t enjoy a batch of the best ground coffee money can buy for a short while at least. Nevertheless, it’s no secret that the best ground coffee is the fresh ground coffee you grind yourself.