There can’t be many people worldwide who can genuinely resist the smell of fresh roasted coffee. For most of us, it’s no less than intoxicating. But as far as those in ‘elite’ coffee circles are concerned, fresh roasted coffee really is the only coffee worth bothering with.
The question being – why? What is it about fresh coffee that sets it apart from the generic stuff? Is it really worth buying (or milling) fresh ground coffee?
In a word, yes – and for a fair few reasons.
More often than not, giving fresh roasted coffee a try for yourself is enough to both pick up on the differences and never go back to the generic alternative. But if you need a little coaxing to give it a shot in the first place, here’s a quick rundown of just a few of the unique benefits of fresh roasted coffee: