Here’s some bad news for those who enjoy a daily cup of coffee from chains like Starbucks or Dunkin’ Donuts: That cup of coffee is most likely not fresh.
According to coffee expert and Roasting Plant co-founder, Thomas Hartocollis, the vast majority of large-scale coffee retailers don’t supply their stores with fresh roasted coffee. Here’s why.
Coffee only stays fresh for a short amount of time.
Hartocollis compares roasted coffee to wine. Just like a bottle of wine turns flat and loses flavor after a few days of being opened, so does coffee.