WHY BUYING THE BEST GROUND COFFEE MATTERS

Many people question why it makes sense to go to extremes when buying ground coffee. Whatever your favourite type of coffee, chances are it is available in countless different guises for any number of price-points. Just as some fresh ground coffee packs a premium price, other generic ground coffee is practically given away.

The question being – what makes the difference between the best ground coffee on the market and the rest of what’s on offer?

FRESH ROASTED COFFEE

The short answer – it all comes down to freshness. The reason we grind coffee beans is to gain access to the incredible flavour components and oils sealed inside the bean. While it’s technically possible to make coffee simply by boiling whole fresh roasted coffee beans, it’s a time-consuming process with limited appeal. By contrast, break the beans down into fresh coffee grounds and it’s a different story entirely.

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